THE WORLD'S ONLY REAL TOP FUEL DRAGSTER SIMULATOR

This isn't your average racing simulator.

Our Top Fuel Dragster Simulator is the only simulator of its kind on the planet, putting people behind the wheel of one of the most extreme racing machines ever created.

It takes the excitement of Top Fuel and turns it into an experience people can actually participate in.

Stage the dragster. Watch the Christmas Tree. Get your reaction right. Hit the throttle and hang on as you race towards the finish line.

It's fast, competitive, exciting and incredibly addictive.

People don't just stand around and watch.

They want to have a go.

Then they want another go.

And once a leaderboard starts, they want to know who's fastest.

FROM SPECTATOR TO DRIVER

Most event displays give people something to look at.

The Top Fuel Simulator gives them something to do.

Put someone in the driver's seat and suddenly they're part of the experience.

Friends start watching. Workmates start competing. Crowds gather around the screen. People compare reaction times and race results, and before long everyone wants to know who is sitting at the top of the leaderboard.

That interaction creates energy around an event and gives people a reason to stay longer.

Combine the simulator with the presence of a real championship-winning Top Fuel Dragster and you've created an experience that's very difficult to walk past.

A DIFFERENT KIND OF BRAND ACTIVATION

For businesses, the simulator can become much more than entertainment.

It can become an interactive brand activation designed to attract attention, start conversations, collect data and encourage people to engage directly with your business.

Instead of asking someone to stop at a stand and listen to a sales pitch, you can ask them a much easier question:

Want to race a Top Fuel Dragster?

Now you've started a conversation.

The experience can be branded around a business, product, promotion or campaign, turning the simulator into an attraction that brings people to you.

It can be used at trade shows, exhibitions, retail locations, corporate events, product launches, dealer events, community events and major public activations.

TURN IT INTO A COMPETITION

Competition takes the experience to another level.

Participants can race for the quickest elapsed time, fastest reaction time or highest position on an event leaderboard.

Businesses can create daily winners, major prizes, staff challenges, customer-versus-customer competitions or even multi-location campaigns where results are compared across different events.

That gives people another reason to participate and another reason to come back and check the results.

It also creates opportunities for social media content, photos, videos, winner announcements and ongoing promotion before, during and after the event.

FROM ENGAGEMENT TO CONSUMER INSIGHTS

The simulator can also become a powerful tool for understanding and engaging your audience.

Where appropriate, and with the correct consent and privacy processes in place, participants can register digitally before they race.

Depending on the campaign, this could allow a business to collect information such as name, email address, mobile number, postcode, age range, product interests or other relevant campaign questions.

Instead of simply counting how many people walked past your display, you can begin measuring how many people actually participated and what they were interested in.

The activation can help businesses understand things such as who engaged, where participants came from, which products or offers generated interest, how many people entered the competition and how audiences responded across different locations or events.

That turns an exciting motorsport experience into something potentially much more valuable.

It creates measurable engagement and useful consumer insights.

ATTRACT. ENGAGE. EXPERIENCE. UNDERSTAND.

The real strength of the Top Fuel Simulator is that each part of the experience can work together.

The Top Fuel Dragster attracts attention.

The simulator gives people a reason to stop.

The competition gives them a reason to participate.

The brand activation creates the conversation.

And, where incorporated into the campaign, data collection and participant feedback can provide useful consumer insights.

The result is much more than putting a racing simulator in the corner of an event.

It's an experience designed to bring people and brands together.

MAKE YOUR BRAND PART OF THE EXPERIENCE

Whether you're launching a product, exhibiting at a trade show, rewarding staff, promoting a retail location or looking for a completely different way to engage customers, the Top Fuel Dragster Simulator can be tailored around what you want to achieve.

Brand it.

Race it.

Create a competition.

Build a leaderboard.

Collect meaningful insights.

And give people an experience they'll associate with your brand long after the event is over.

DON'T JUST ASK PEOPLE TO LOOK AT YOUR BRAND. GIVE THEM A REASON TO EXPERIENCE IT.