Experiences
CHOOSE YOUR TOP FUEL EXPERIENCE
Top Fuel isn't something you simply look at.
It's something you hear, feel and experience.
From putting a championship-winning Top Fuel Dragster on display at a major event, to firing it up in front of a crowd, racing the world's only real Top Fuel Dragster Simulator or experiencing the atmosphere of a race team from inside the pits, we can create a Top Fuel experience around your event, business or group.
Whether you want to attract thousands of people, create an unforgettable corporate event, engage customers or reward your team, there's a Top Fuel experience to suit.
EVENT DISPLAYS
Put a real championship-winning Top Fuel Dragster at the centre of your event.
The sheer size of the car makes it an attraction before you even explain what it is. The massive rear tyres, long chassis, enormous rear wing and exposed engine immediately get people stopping, taking photos and asking questions.
Our Top Fuel Dragster displays are ideal for car shows, community events, festivals, trade shows, shopping centres, automotive events, exhibitions, product launches and major public events.
Add the simulator and you've transformed a static display into an interactive experience where people can actually have a go themselves.
TOP FUEL FIRE-UPS
Seeing a Top Fuel Dragster is impressive.
Hearing one come to life is something else entirely.
A Top Fuel fire-up turns the display into an experience people can physically feel.
The engine erupts into life. The ground starts vibrating. The sound hits you in the chest and the entire atmosphere around the car changes.
At more than 120 decibels, this isn't background noise.
You become part of it.
Subject to the venue, environment and appropriate safety requirements, scheduled fire-ups can create a major feature attraction and give organisers something they can promote throughout the event.
It's also the sort of moment people pull their phones out for, creating incredible opportunities for photos, videos and social media.
BRAND ACTIVATIONS
Give people a reason to stop and engage with your brand.
A Top Fuel Dragster attracts attention naturally. Add the simulator, competitions, leaderboards, prizes and promotional activities and that attention can be turned into genuine interaction.
Instead of hoping people walk up to your display, we create a reason for them to come over.
Want to race a Top Fuel Dragster?
It's a pretty easy conversation starter.
The experience can be branded around your business, product or campaign and used to run competitions, giveaways and interactive promotions.
Where appropriate, digital registration can also be incorporated into the experience, allowing businesses to collect agreed participant information and gain valuable consumer insights, subject to the relevant privacy and promotional requirements.
It's not just about putting your logo beside a race car.
It's about making your brand part of the experience.
PRIVATE & CORPORATE EVENTS
Imagine having a real Top Fuel Dragster as the centrepiece of your next corporate function.
From staff celebrations and client entertainment to product launches, conferences, Christmas parties and private functions, we can create an experience your guests probably won't have encountered before.
The dragster can provide the visual centrepiece.
The simulator gets everyone involved.
A competition creates some friendly rivalry.
And, where appropriate, a Top Fuel fire-up can become the moment everyone remembers.
The experience can be tailored around the size of your event, venue, audience and what you want your guests to take away from it.
TEAM-BUILDING EXPERIENCES
Forget sitting in a conference room doing another team-building exercise.
Put your team behind the wheel of a Top Fuel Dragster instead.
Our simulator can become a complete team competition with practice runs, qualifying, reaction-time challenges, leaderboards and finals.
Departments can race against departments.
Managers can race employees.
Customers can race suppliers.
Or everyone can simply compete to find out who is the quickest driver in the business.
It's fun, competitive and gives people something to talk about long after the event has finished.
Most importantly, people actually want to participate.
THE TOP FUEL DRAGSTER SIMULATOR
This isn't your average racing game.
Our Top Fuel Dragster Simulator is the only known real Top Fuel Dragster Simulator of its kind on the planet.
Get into the driver's seat, stage the dragster, watch the Christmas Tree and try to nail the perfect reaction time.
Then hit the throttle and race towards the finish line.
It takes people from being spectators to becoming part of the action.
Run individual races, reaction-time competitions, corporate championships, public leaderboards or branded promotional competitions.
People have a go.
Their mates watch.
Someone sets a quick time.
Then everyone wants to beat it.
That's what makes the simulator such a powerful attraction.
RACE PIT HOSPITALITY EXPERIENCES
For the ultimate Top Fuel experience, come inside the world of a real drag racing team.
Our Race Pit Hospitality Experience gives guests the opportunity to experience the atmosphere of Top Fuel racing from much closer to the action.
Rather than simply sitting in the grandstand, guests can experience what happens behind the scenes as the team prepares the dragster, works on the car and gets ready for the next run.
See the engineering.
Meet the people.
Experience the preparation.
Feel the atmosphere build before the car heads towards the start line.
It's an opportunity to see another side of Top Fuel that most spectators never experience.
Race pit hospitality can create an incredible experience for corporate guests, sponsors, VIP customers, staff rewards and special occasions.
BUILD YOUR OWN TOP FUEL EXPERIENCE
The experiences don't have to operate separately.
We can combine them to create something specifically for your event.
Bring the dragster.
Add the simulator.
Create a competition.
Brand the experience.
Run scheduled fire-ups.
Entertain VIP guests.
Or take selected customers or staff into the racing environment for a Race Pit Hospitality Experience.
From a local community event to a major corporate activation, the experience can be built around what you want to achieve.